Local SEO Company Jacksonville FL
Local SEO refers to optimizing your online presence in order to be more visible within local search results. You can achieve this enhanced visibility through many methods, including:
- Manage your GBP (Google Business Profile)
- Build a strong reputation;
- optimize your website;
- Building niche and local citations
- Monitoring your competitive searches
- Monitoring and exploiting Google updates;
- Localized link building
- Help Fight Spamming.
This SEO type applies to ranking in Local Pack, Local Finder, localized organic results and Google Maps.
Local Map Pack
Local Pack is located at the top search engine results page (SERP), for local searches. The Local Pack usually includes three organic results, although ads may be included. It also contains a map and pins for each ranking company.
It is important to remember that this ranking is for a business' Google Business Profile, not its website. It's therefore impossible to appear in the Local Pack without GBP.
This section lists the order of results based on how close they are to the searcher, their relevance to the query and the prominence of each profile.
Google Maps Search
Google uses search results data from GBP for Maps results the same way it uses for Local Pack and Finder. Google Maps will return more results if it returns them from a wider area.
Google Maps ads are often at the top of search results, but this is not true for every industry.
Who Can Benefit From Local SEO?
It's obvious that local business owners want and need to attract attention from anyone looking for a business similar to theirs.
Your business may not be showing up in local SERPs. This could mean you are missing out on huge amounts of potential customers.
Service-area businesses deliver and serve customers from their homes or businesses in a large area, as opposed to having a physical address that customers can visit.
SABs can work in many different places, some of which might be far away from their base. Local SEO is a vital tool to get your services noticed in every location you serve if you own a SAB. Find out how you can help service-area companies succeed in local searches.
What are the advantages of local SEO?
Implementing a local SEO strategy has many benefits. These include the ability to reach more people and drive more conversions.
If you are able to successfully achieve these results, it is natural to expect that your company will grow.
Reach More People
Your brand will be more visible in local searches. The searcher may click through to your website or visit your business in person from this page.
Local Packs are a great way to reach local customers. Getting there should be a priority for SEO. But you shouldn't just focus on the Local Pack. You can also increase footfall by increasing visibility on map apps, such as Google Maps or Apple Maps.
Many people who need to find a business, such as a restaurant or cafe, on the go, use their favorite map app.
Get More Conversions
You can increase your search visibility by taking steps to improve it. This will result in more people visiting your website, which could lead to more conversions.
Conversion depends on the type of business you have.
Online consumers don't have to visit your site to find the information they need. This improves the value of ranking within the Local Pack. It also means that even businesses with low organic search authority websites can still rank well.
The image below shows that a Google searcher can find directions to the business and make phone calls without leaving Google Search.
Enhance your Reputation
No matter what industry you are in, your reputation will be crucial to your long-term success. Local SEO actions can help build your reputation and establish you as an industry leader.
Your online reputation is built on your review profile. This profile shows potential customers why you are better than your competition. Customers can also see how you handle negative reviews and get a glimpse of your personality.