Downtown Vision Inc. Says Pop-Up Ice Rink Could Be Coming To Riverfront Plaza | Jax daily record | Jacksonville Daily Record

Downtown Vision Inc. is asking the Downtown Investment Authority to provide $ 100,000 to build a pop-up ice rink at Riverfront Plaza if it can secure a seller contract for the 2021 holiday season.

The DIA board of directors will consider making a budget change for the Northbank Tax Increment District for fiscal 2020-21 at its June 16 meeting to provide cash for the ice rink in the former Jacksonville Landing.

A June 7 memo from DIA CEO Lori Boyer said the $ 100,000 would help DVI with a down payment to international contractor Ice Rink Events.

DVI CEO Jake Gordon said on June 10th he was working on signing the vendor and waiting to see if Ice Rink Events equipment would be available for the 2021 holiday season.

Gordon said his discussion with the DIA was not an announcement that the rink was coming.

“If for some reason DVI is unable to contract or perform with this provider, it is unlikely that a suitable replacement will be found,” said Boyer’s memo.

A map shows the planned ice rink near Main Street Bridge.

“DVI is still trying to confirm that this provider can provide equipment for an ice rink in DTJax this winter, but there is reason to believe that it may be possible.”

If secured by DVI, the 40-by-100-foot ice rink would open November 27 through January 8 at Riverfront Plaza near Main Street Bridge, according to DIA documents released June 9.

The rink would have a skate rental and charge about $ 18 for 90 minutes of ice time.

“Around the rink there would be winter wonderland decor and lights, a Christmas tree, food truck, and a weekend bar with drinks,” the memo says.

Boyer told the DIA Budget and Finance Committee in her memo that the space could accommodate additional activities like shopping, vendors, and live music.

“The equipment makes sense. The challenge is that the details matter to make sure that this is a really good event and that it is an event that creates a good space, ”said Gordon.

“We think it’s a great idea and we think it will work. If not this winter, then next winter. “

The non-profit DVI is a taxpayer-financed organization for advocacy for companies in the city center.

Gordon said that Ice Rink Events run the pop-up winter skating at Curtis Hixon Waterfront Park in downtown Tampa.

An ice rink could come to the Riverfront Plaza.

According to its website, Ice Rink Events has technicians and equipment facilities in eight US and Canadian cities and sells in nine countries and regions worldwide.

If approved by the DIA board of directors, the $ 100,000 would add $ 300,000 to $ 400,000 to DVI’s needs to cover the cost of the ice rink.

Gordon said it costs nearly $ 750,000 to run the rink, which could generate about $ 350,000 in revenue. The remaining costs would be covered by sponsorship, donations and other sources.

Gordon said, for example, that unlike outdoor winter rinks in the northeastern United States, an ice rink in Florida would need tent cover, which could cost $ 250,000.

DVI is seeking a title sponsor and other donations to fund the event.

Gordon said DVI must quickly attract sponsors if it is to operate the rink this year.

Otherwise, Gordon said it was a target for 2022.

“We’re trying to make this an annual tradition,” he said.

“But you can’t just do an ice rink. You have to do an ice rink and have the right experience. “

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