Visit Jacksonville harnesses the marketing power of social influencers to generate interest in Duval County.
The tourism agency announced on Monday that it would use the clout of eight local social media accounts to promote the region.
They are called Visit Jacksonville Ambassadors. Under the agreement, the social media ambassadors who are not paid will share Jacksonville-centric content using the hashtag #onlyinjax.
“When people start traveling again, they want to see a new destination from a local point of view and do the things that the locals do. Visitors want to eat in the cool neighborhood restaurant, they want to shop for the locally made goods in the boutique, they want to have fun where the locals go, ”said Katie Mitura, Visit Jacksonville’s marketing director, in an email to WJCT News. “We have identified these Jacksonville Ambassadors and are working with them to show the best of Jax.”
The announced Visit Jacksonville Ambassadors are:
Jacksonville Mom alone has more than 98,000 Facebook followers. Katrice Shorter, who comes by Will Work For Heels on Instagram, had more than 5,700 followers on the photo-sharing platform during the last check.
When Shawana Brooks posted her Jacksonville visit on Instagram, 97 people liked the post on Monday afternoon.
“One of the best options for you [tourists] Knowing that every place is legitimate means first discovering it through the eyes of the people who live here and really know and love their hometown, ”said Mitura of Visit Jacksonville.
Visit Jacksonville is also inviting other local social media influencers to be considered for the program by completing this form.
Bill Bortzfield can be reached at [email protected] or on Twitter at @BortzInJax.