Jacksonville Craft Brewery Intuition Ale Works brings more than a pint glass to its Eastside neighbors. Money is also raised to help the community.
With the launch of the new Outeast warehouse on Tuesday at its brewery on East Bay Street, Intuition is donating $ 1 for every pint sold to the nonprofit Historic Eastside Community Development Corp., the grassroots organization committed to improving the quality of life and economic growth Opportunities for Eastside residents and businesses.
The goal is to preserve the history and culture of the district and to bring it into public awareness, said Ben Davis, founder and owner of Intuition, the Times Union on Monday.
Since moving to Bay Street five years ago, intuition has been looking for a long-term way to help the neighborhood, he said.
“It was a given to do something in our neighborhood, especially for a historic neighborhood that is trying to improve,” said Davis, adding that residents, business owners and community leaders have a passion for the neighborhood.
“We’re looking at this fundraiser, this beer, to be basically forever. Something that we will always have on tap and always raise funds,” said Davis.
And that effort begins on Tuesday when the brewery at 929 E. Bay St. serves its first pints of Outeast.
Described as a crisp and refreshing lager with a mild, malty taste, Outeast becomes part of the taproom’s regular rotation of around 15 to 20 craft beers on tap. Ultimately, it will be available in crowlers, which are 32-ounce aluminum cans acts similar to the growlers, said Davis.
“For us, we wanted to brew a style of beer that would be very accessible to people who might not be that familiar with craft beer, and also something that your seasoned craft beer drinker would appreciate,” said Davis.
The camp was specially created with the neighborhood’s history and culture in mind, he said. Outeast is the affectionate nickname given by generations of neighborhood residents to the community, he said.
The Eastside was founded in the mid-19th century and includes the boroughs of East Jacksonville, Fairfield, Oakland, Campbells’ Addition and Phoenix.
Less than a mile from downtown, the Eastside is between Springfield to the west, JAXPORT Talleyrand Marine Terminal to the east, and the sports / entertainment district to the south.
Civil rights activist A. Philip Randolph, businesswoman Eartha White and Olympic gold medalist and NFL Hall of Fame wide receiver Bob Hayes were born on the East Side, the community organization said.
Suzanne Pickett, President and Chief Executive Officer of Historic Eastside CDC, said in a press release that the group “is excited about the Outeast camp and the opportunity to strengthen our partnership with intuition through this and future efforts.”
LIFT JAX, an initiative of urban business and community leaders “working to eradicate intergenerational poverty in Jacksonville,” has partnered with the Historic Eastside CDC to improve the Eastside.
“LIFT JAX firmly believes in the power of community collaboration to create livelier neighborhoods, so we are excited every time a company invests in the future of the Eastside and its residents,” said David Garfunkel, President of LIFT JAX, in the news publication. “We look forward to working with Intuition Ale Works in this creative effort to bring Outeast to the wider Jacksonville community.”
Last month the Jacksonville Jaguars joined LIFT JAX to revitalize the East Side. TIAA Bank Field, home of the Jaguars, is in the heart of the East Side. Shad Khan, the owner of the team, has pledged a million dollars for the Eastside revitalization.
It’s about being a good neighbor, Brad Lange, chief operating officer of Intuition, said of the warehouse to fund the efforts of Historic Eastside CDC and LIFT JAX.
“The Historic Eastside CDC and LIFT JAX have done a vital job of tackling food insecurity and promoting the revitalization of the neighborhood with a long-term and sustainable vision. We are pleased to be able to support their efforts on a small scale, ”said Lange in the press release.
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In addition to raising funds, Davis also wanted to raise public awareness of the history of the Eastside and the fine work that The Historic Eastside CDC and LIFT JAX are doing.
This isn’t the first time Intuition has brewed special beers or hosts events that help nonprofits and the community.
Intuition previously brewed a special pale ale to raise funds for JASMYN, a nonprofit that serves the Jacksonville LGBTQ youth community.