NAI Hallmark Relocates Headquarters to Vista Brooklyn | Jax daily record | Jacksonville Daily Record
Commercial real estate brokerage and property management company NAI Hallmark is moving its headquarters from the Southpoint area to 200 Riverside in the Downtown Brooklyn neighborhood.
It is aimed at Labor Day.
The city is currently considering a permit application for Emerald C’s Development Inc. to build 5,627 square feet for NAI Hallmark in Vista Brooklyn at 200 Riverside Ave. at a price of $ 755,652.
Christian Harden, managing partner of NAI Hallmark, estimates an investment of at least 1 million US dollars in fit-out, furniture, fittings and equipment.
Harden and Keith Goldfaden, managing partner, bought NAI Hallmark in 2016 after both had been with the company for nearly a decade.
“This is the most significant investment we have made as a company since the acquisition,” said Harden on June 1st of the new headquarters.
NAI Hallmark Managing Partner Christian Harden
Harden said the offices would be representative of modern workspaces and a departure from the original pre-pandemic designs.
“Commercial real estate is our business, so it’s important that we provide our team with a great environment,” he said.
“We strive to share our thoughts on office design and functionality with our customers as they start to get their offices back to full capacity.”
It is designed not only for a hybrid workforce, but also for a collaborative impact.
“Being in storefront retail is a departure from what most commercial real estate companies have done in the past,” he said.
“We are a community-oriented company and visibility is important to us.”
Vista Brooklyn includes apartments and storefronts west of The Fresh Market and First Watch.
The space is the centerpiece of the first floor of the new Vista Brooklyn Apartments on Riverside Avenue and Jackson Street, bracketed by retail tenant end spaces.
Harden said the office space will be designed as highly efficient hoteling with meeting and event facilities.
Every area, including the kitchen, meeting rooms and soft seating areas, becomes work environments.
“You can sit down with a laptop anywhere in the office,” he says.
In this way, employees can not only network where they need to be, but customers can also stop by on their way to other appointments to have a coffee and work.
Hota Design Studio is the main interior designer with contributions from BLD Architecture.
NAI Hallmark’s total workforce comprises 42 employees, including facility management staff who work on site in the properties managed by the company.
Harden said in the wake of the pandemic, some employees have adjusted to a hybrid schedule where they work from home a few days a week.
Harden serves on the city’s Downtown Development Review Board.
Because it’s citizen-friendly, he said the space is also designed for events like fundraisers and industry-related get-togethers for customers and community partners.
Harden said the location allows the team to go to the dozen of area restaurants, The Fresh Market grocery store, and nearby locations for after-work drinks for lunch.
“The Brooklyn neighborhood is one of the few urban areas in our city that can really be reached on foot, and participating in this transformation has been very important for our company.”
HP-BDG 200 Riverside LLC owns the Brooklyn building. This group is led by the Bristol Development Group of Franklin, Tennessee, with Hallmark Partners of Jacksonville. a subsidiary of NAI Hallmark, as partner in the transaction.
NAI Hallmark is based on approximately 4,000 square feet at 6675 Corporate Center Parkway, Suite 100, off Interstate 95 and Butler Boulevard.
The founders of Hallmark Partners bought this three-story, nearly 66,000-square-foot building in 2003 and sold it last year.