The Jacksonville Beach Event features 60 vendors, Food Truck Village

JACKSONVILLE BEACH, Fla. – Food trucks and dozens of tents filled Latham Plaza in Jacksonville Beach for Sunday’s 904 Pop Up Summer Livin ‘event.

Many people who attended the event said it felt good to get out.

“I feel like I’m not here for the first time since March,” said participant Sheila Barnett.

“Absolutely, and you don’t have to wear a mask all the time,” added participant Sheryl Roach.

The event included 60 vendors and a food truck village.

Governor Ron DeSantis announced last week that Florida has entered the third phase of the state’s reopening plan, which means that all statewide restrictions on bars and restaurants have been lifted.

Many companies at the event on Sunday, like Island Dream Authentic Italian Ice, said it was their first event since the coronavirus hit Florida.

ā€œWe missed so many events during COVID this year that it feels good to be around people again, again at festivals. This is the fun part of the job, ā€said Brittany Sinclair, owner of Island Dream Authentic Italian Ice.


Sammie Jai set up a tent for her skin care line In My Skin Organics. She started the company in quarantine.

“I came across it because I suffer from eczema, so it’s very difficult for me to find certain products. That’s why I just said, ‘I’ll create my own,'” Jai said.

Companies hope that the event will take a step closer to normal.

All providers followed safety guidelines by promoting social distancing and disinfection.

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