The Mayor of Jacksonville Beach hopes the Margaritaville Hotel will raise the bar

JACKSONVILLE BEACH, Fla. – Parrot heads are happy. Jimmy Buffett’s Margaritaville Beach Hotel officially opened in Jacksonville Beach.

The 202-room, more than $ 50 million hotel opened north of the pier on Tuesday. It is the largest hotel built on a Duval County beach in more than a decade.

As the famous musician said, it’s 5 o’clock somewhere. A large number of customers visited the restaurant and bar from noon on Tuesday.

Margaritaville Beach Hotel (News4Jax.com)

“I’ve lived here all my life and it’s just amazing to see things return along the coast,” said Karen Harms of Jacksonville, who had lunch with her husband Jimmy at the Landshark Cafe.

GALLERY: Margaritaville Beach Hotel

The restaurant quickly filled with locals and tourists looking for latitude changes.

“We’ll probably check in here a little later tonight,” said JY Rowland, who escaped the snow in New York.

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The hotel’s first guests check in at 3pm to try and stay island style.

“We are very grateful and are very fortunate to be ahead of schedule despite COVID-19. Despite delays in product procurement, we were able to be ahead of schedule and open early,” said Kristin Delagado, General Manager.

News4Jax has been watching the process for the past two years as home builders turned an empty lot into a large hotel.

Mayor Christine Hoffman hopes that this will bring more than a good mood, but also more jobs and money to the region.

“It looks good,” said Hoffman. ā€œIt’s been an empty lot for so long. We’re all really excited about the new build here in Jacksonville Beach, but also about the construction of a beautiful hotel that I think will raise the bar. “

While the resort is a long way from a small shop, local places hope guests will find their way to nearby shops and restaurants like V Pizza.

“We’re a little seasonal here so every tourist comes in, it’s always a bonus,” said Justin Scott, manager of V Pizza. “We want you to come here to the bar, to be able to come to the pizza.”

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A manager at Delicomb Coffee Shop said he hoped this would mean an influx of customers, a necessary boost for businesses in uncertain times.

Masks are required. The restaurant and bar are open to the public, but the pool area is reserved for overnight guests. However, living the pirate lifestyle comes at a cost. Room rates start at $ 399 per night, plus tax. The two room suites are priced at $ 799 per night.

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