The vegan cinnamon roll bakery plans to open three areas in Jacksonville – Way of life – The Florida Instances-Union

Jacksonville, we’re getting not one but three Cinnaholic locations with an opening in Mandarin this summer.

Not familiar with Cinnaholic?

Founders Shannon Michelle and Florian Radke appeared on the ABC television show “Shark Tank” in May 2014, seeking $ 200,000 for a 20 percent stake in their vegan cinnamon roll bakery in Berkeley, California.

Cinnaholic customers create their own cinnamon rolls by choosing from over 30 different frosting flavors and 30 different toppings, including apples, marshmallows, cookie dough and more.

The cinnamon buns are 100 percent dairy-free, egg-free and cholesterol-free.

When they showed up to Shark Tank investors, the husband and wife wanted to franchise their bakery and sell their cinnamon rolls to retailers like Whole Foods. In the end, they accepted Robert Herjavec’s offer of $ 200,000 in exchange for 40 percent of the company with the option that they would focus on shipping the cinnamon rolls to customers across the country rather than a second Cinnaholic- To open business.

“Since Shark Tank, we’ve focused on selling online to ensure that as many people as possible can try the product,” said Florian. “We have sent thousands of orders across the country to ensure that people who saw us at the show connect with the product and get a sense of what it is.”

After Cinnaholic generated additional income from online sales, the company was able to switch gears and focus on franchising.

The Radkes turned their flagship Berkeley, California location into a franchise business, and as the “Shark Tank” episode continued to air over the years, franchisee filings began.

“We now have 16 locations open and by the end of the year there will be between 40 and 50 locations,” said Florian.

He said Cinnaholic is working to open three Jacksonville locations with an opening this summer in Mandarin just outside Olde Mandarin at 11362 San Jose Blvd.

Two additional locations are planned for the Fort Lauderdale area.

“Florida is definitely part of our focus and I think we would do great there,” said Florian.

When it comes to choosing the perfect location, shopping malls don’t fit the bill.

“Our competitor is sitting in the mall selling a product for a quick bite,” he said. “Our product is more expensive and we will have the whole experience.”

Florian added: “Our customer is indulging in something unique, so we’re looking for a unique environment.”

Cinnaholic offers franchisees help with choosing a location through to architectural design.

“My wife and I figured this out the hard way, so we came up with a franchise concept that is easy to follow,” said Florian. “We’re looking for people who are committed and once we have someone who is passionate about the brand and our vision, we invest a lot of time in them.”

For more information on Cinnaholic, please visit

Ann Friedman: (904) 359-4619

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